Tag: advisor-practice-management

Like many others, I’m drawn to “comeback” stories. It’s no surprise, then, that the history of the world’s rarest and most ancient dog has stuck with me.

For more than 50 years, the New Guinea highland wild dog was thought to be extinct. But in the 2010s, a few reported sightings led researchers to take blood samples that confirmed the existence of a healthy, viable population hidden in a remote region.

You might be wondering how this story can possibly relate to the question posed in the title of this blog. Well, for me, it’s that the past 10+ years have led too many investors to devalue the role of a financial advisor by turning advising into an à la carte menu. Many still value financial planning, but they’re second guessing whether they need an investment quarterback. However, at Blueprint, we see signs of revival.

We received a surprising amount of feedback following our September blog about advisor marketing, so we’re back with a sequel.

In these video responses (most are under 2 minutes), you’ll find answers to common questions we hear from advisors about how to refine their marketing activities to build and retain client relationships.

There’s a perception that all advisors offer the exact same service (or, for that matter, all asset managers, plumbers, architects, etc.). Changing perception for your practice requires building a reputation, a brand, a marketing program.

Toward that end, our firm hosted a webinar earlier this year with our friends Corey Keating and Ryan Stark, who both offer consulting and outsourced marketing services for financial advisors. It was a lively event that generated a spirted Q&A, and I think the video responses to several of the questions will be of interest to advisors who weren’t able to attend the live event (most are under 2 minutes).

The 2021 NFL Draft, which begins tomorrow, is expected to highlight more than ever that quarterback is arguably the most important position in all of sports.

If we stick to football and assume QB is indeed the most important role, what is second? Many cases can be made, but if money talks, then shouldn’t the answer be found in how NFL teams invest their hard-capped dollars?

And if so, what lessons can advisors take from this to improve their practices?

This is not another article about Reddit, Robos, and Robinhood.

Well actually, it a little bit is. But hear me out: We’ll be light on the pontification (you don’t need a 4,000th article on GameStop) but heavy on the conundrum financial advisors face and the trump card held by providers of financial advice.