Mike Carlone

Recent Posts

Death of a Wholesaler: The Future of Asset Management Marketing

Posted by Mike Carlone on 7/2/20 1:42 PM

I'll start off by saying that prior to joining Blueprint, I was nicknamed "MC Spammer."

Yeah, that's right.

It was funny…at first.

In fact, I joined Blueprint because I knew there had to be a different way of engaging and partnering with advisors: no scripts, no "hard close," just creating value, and permitting interested advisors to reach out to us. But, for this approach to work, buy-in and patience is required – everyone on the team must be onboard.

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Topics: Advisor Practice Management

Simplicity and Transparency Matter

Posted by Mike Carlone on 2/27/20 10:38 AM

When I first joined the team here at Blueprint, there were several "Ah ha" moments that stood out.  Coming in, I considered my role as National Sales Director to be leading the effort to broadcast the power of Blueprint’s sophisticated, yet simple story. As I reviewed our existing marketing materials, I noticed a chart comparing our Growth strategy (an 80/20 stock/bond model at its baseline) to a traditionally allocated Balanced portfolio.

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Topics: Advisor Practice Management, Behavioral Finance, Transparency

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