How to Benchmark Your Financial Advisor Practice

Are you an elite advisor? A new quiz helps you compare your practice to a standard in operational performance. The result? A better understanding of your areas of strength and opportunity in just a few minutes.



We are creatures of comparison, constantly looking to find meaning by comparing one thing to another. And while hard-and-fast or obsessive comparison can be detrimental (in life and finance), the value of benchmarking is that it provides a foundation for understanding one thing in relation to a reasonable, comparative standard.

We look at investment vehicles relative to their benchmark. Government censuses provide authoritative points of reference for household data, economic activity, and other measures. I mean, even my daughter’s swim class sets benchmarks before you can graduate from a guppy to a dolphin.

But what about financial advisors? How can they benchmark their practice to understand their strengths and weaknesses relative to a standard in operational performance?


Defining Your Areas of Strength & Opportunity as a Financial Advisor

Advisor practice management has long been part of our content cadence at Blueprint. But, the response we’ve seen to our whitepaper, The Elite Advisor Playbook, has left no question as to how we can continue to help advisors who are striving for excellence both in asset and practice management.

photo-1590764258299-0f91fa7f95e8To satiate the apparent appetite, we have just launched the, “Are You An Elite Advisor?” quiz.

This quiz will benchmark your advisory practice against the framework outlined in the Playbook. We believe this framework is the optimal picture of an elite advisor, an assertion that’s based on extensive research and 10+ years of seeing what success looks like.

Upon completing the quiz, which takes only a few minutes, you’ll receive feedback about how your practice compares to the elite advisor framework, including a summary of your areas of strength and opportunity.


Knowledge, Then Action (Next Steps)

You may not immediately think that music and poetry have much commonality with running an advisory practice, but I was given one by Nicole Hands, Blueprint’s Director of Marketing, from musician and poet Sonya Teclai.

“Self-reflecting is a humbling process. It’s essential to find out why you think, say, and do certain things…. then better yourself.”

I believe this quote hits the nail on the head. The Elite Advisor Playbook and the “Are You An Elite Advisor?” quiz are part of the humbling process. They give you information that allows you to reflect on why you operate as you do, so the bettering process can follow.

There’s a good chance you’re thinking, “That’s great, Jon, but HOW do I make steps toward improving my practice?!” At Blueprint we believe that your success is our success, which is why we’ve been developing tools to provide next-step guidance for advisors who want to improve in each of the four pillar areas of the Playbook — client service, practice management, investment management, and business development.

Look for these resources within the next few weeks; let us know you’re interested and we'll be sure to send you these materials in advance of the public distribution. In the meantime, drop us a note if you want to discuss the Playbook in more detail.


Blueprint Investment Partners is an investment adviser registered under the Investment Advisers Act of 1940. Registration as an investment adviser does not imply any level of skill or training. The oral and written communications of an adviser provide you with information about which you determine to hire or retain an adviser. For more information please visit and search for our firm name.

Information contained on third party websites that Blueprint may link to are not reviewed in their entirety for accuracy and Blueprint assumes no liability for the information contained on these websites.

Opinions expressed in this commentary reflect subjective judgments of the author based on conditions at the time of writing and are subject to change without notice.

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