At Blueprint, we like to think that our trend-following proclivities have many applications. Some (like our ability to systematically manage assets for our advisor clients) are certainly more useful than others (like the fresh 2020 pop culture reference that will come when you read on).

My husband recently nearly talked me into purchasing his definition of “a decent” wristwatch — and it was a reminder of how we, as humans, are completely irrational.

You know those days, when you’re practically on autopilot as you delete, delete, delete your way through our inbox?

Until it happens. A headline just grabs you. The sender is addressing a pain point you’ve been experiencing and, better yet, they’re offering practical guidance. Amazing!

You click through to their website, somewhat-begrudgingly fill out the 10 fields of info they want from you, find the PDF in your downloads folder, click to open the file — and then the disappointment hits...