In a blog last week, I discussed how the virtually uninterrupted bull market in equities during the last 10+ years has watered down the idea of “downside protection.” This is a problem, especially since not all declines are created equal.

There are numerous examples of words and phrases entering the lexicon, providing deep meaning for many years, but over time and with frequent use losing significance among the masses. The word or phrase itself didn’t change, but the meaning was diluted by changing circumstances.

I worry that “downside protection” has run through the watering-down process.

Vanilla is a fascinating ingredient. It is one of the most popular flavors worldwide and is incredibly common for use in baked goods. The process of creating vanilla flavoring is time-consuming and labor-intensive, which is why in its purest form it is also one of the most expensive spices in the world.

Vanilla’s widespread use and high value alone are not what makes it interesting. Take vanilla and add it to a cake mix and it enhances the flavor, turning an ordinary result into something great. But if you first bake the cake and then drizzle even the highest quality vanilla over it, you have effectively ruined the dessert.

Ingredients matter. So does the order in which they’re combined. In baking and investing.

While a series of profitable years is wonderful, we all know the ride comes to an end at some point. When that happens, advisors seeking to manage or reduce clients’ risk level can be held hostage to the gains that have built up in taxable accounts.

As advisors add new clients/accounts and plan for 2022, now is the time to consider approaches that reduce the risk of this scenario.

I love the beach, but I am not a huge fan of the ocean.

Maybe I’m alone here, but after watching “Jaws,” National Geographic programming, Shark Week on Discovery, and “Sharknado” 1-6, I just cannot shake that uneasy feeling when I’m venturing into the surf. Even when I’ve had the privilege of swimming or snorkeling in those crystal-clear Caribbean waters, there’s still a bit of anxiety of what’s potentially lurking in the distance just out of sight.

As we talk to advisors, it’s clear my feelings about getting into the ocean are similar to how they feel as they put client money to work during this seemingly endless bull market.

We routinely encounter advisors who are struggling with how to invest in equities right now. This is particularly tricky for those that have taken a more cautious approach during the last couple of years and now have to face tough performance-related questions and risk losing clients.