We received a surprising amount of feedback following our September blog about advisor marketing, so we’re back with a sequel.

In these video responses (most are under 2 minutes), you’ll find answers to common questions we hear from advisors about how to refine their marketing activities to build and retain client relationships.

The last time an asset manager told you about their buy/sell process, did the conversation sound a lot like what’s depicted in this pie chart?

It’s bewildering, considering building and maintaining an investment portfolio requires decisions about what to buy and sell. Yet, even elite institutional portfolio managers disproportionately focus on the first half of that equation.

It turns out that’s a quantifiably costly mistake.

We are big fans of Moneyball and share the mindset of using data to make more rational decisions. We also enjoy using lateral thinking to translate, in relatable terms, our investment process and thinking around risk management. Sports provide us with a particularly fertile environment to do that.

Of all major U.S. sports, none has a vaster treasure trove of data than baseball. Perhaps it is no coincidence then that no sport depends more on data to make tactical decisions than the national pastime.

Major League Baseball’s Fall Classic got us thinking about an interesting corollary between effective hitting and an adaptive approach to asset management.

As parents (myself included) apprehensively sent their kids back into the classroom for another pandemic-influenced school year, it put me in the mood to chip away at my own reading list, a collection of research papers that had accumulated in the “to read” folder on my desktop.

Now, before you condemn me to the nerd-set, I’m only going to cover one in this blog, and specifically one that covers a topic that’s relevant for advisors and their clients: how to best protect against inflation.

There’s a perception that all advisors offer the exact same service (or, for that matter, all asset managers, plumbers, architects, etc.). Changing perception for your practice requires building a reputation, a brand, a marketing program.

Toward that end, our firm hosted a webinar earlier this year with our friends Corey Keating and Ryan Stark, who both offer consulting and outsourced marketing services for financial advisors. It was a lively event that generated a spirted Q&A, and I think the video responses to several of the questions will be of interest to advisors who weren’t able to attend the live event (most are under 2 minutes).