Q&A: How Can Financial Advisors Build Better Marketing Programs?

Posted by Mike Carlone on 9/20/21 4:47 PM

There’s a perception that all advisors offer the exact same service (or, for that matter, all asset managers, plumbers, architects, etc.). Changing perception for your practice requires building a reputation, a brand, a marketing program.

Toward that end, our firm hosted a webinar earlier this year with our friends at MCo Advisors, a consulting and outsourced marketing department for financial advisors. It was a lively event that generated a spirted Q&A, and I think the video responses to several of the questions will be of interest to advisors who weren’t able to attend the live event (most are under 2 minutes).

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Topics: Advisor Practice Management

‘Good Ideas Can’t Be Scheduled’

Posted by Jon Robinson on 9/9/21 10:45 AM

“Good Ideas Can’t Be Scheduled” is the title of a 2019 blog post by Morgan Housel of Collaborative Fund. His point was that deadlines shouldn’t be placed on good ideas, regardless of field, but the execution of good ideas is the opposite.

One of Blueprint’s best “good ideas” presented itself just like that – unscheduled – at a daunting time, during the height of pandemic-fueled market uncertainty. But we felt it would create clear advantages for financial advisors and their clients, so we got to work executing our plan.

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Topics: Systematic Investing

Is It Human Nature to Distrust Simplicity?

Posted by Tommy Mayes on 8/26/21 1:05 PM

A colleague recently shared a blog that in essence questioned why quantitative investment strategies, and specifically trend following, was not more widely embraced by the investment management industry. It was a compelling question that prompted me to consider a larger one: Is it human nature to distrust simplicity?

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Topics: Behavioral Finance

New Data: An Alternative to Liquid Alternatives

Posted by Joe Crawford on 7/28/21 9:00 AM

Liquid alternatives are darlings of diversification and downside protection for some advisors, many of whom looked in the rear-view mirror during and after the Great Recession and saw the need for a new way to manage risk.

Now that liquid alts have outgrown adolescence and had ample opportunity to prove their mettle, we examined their performance in a just-released primer, “An Alternative to Liquid Alternatives.”

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Topics: Systematic Investing

How Do Advisors Invest During Irrational Exuberance?

Posted by Brandon Langley on 7/8/21 11:58 AM

I love the beach, but I am not a huge fan of the ocean.

Maybe I’m alone here, but after watching “Jaws,” National Geographic programming, Shark Week on Discovery, and “Sharknado” 1-6, I just cannot shake that uneasy feeling when I’m venturing into the surf. Even when I’ve had the privilege of swimming or snorkeling in those crystal-clear Caribbean waters, there’s still a bit of anxiety of what’s potentially lurking in the distance just out of sight.

As we talk to advisors, it’s clear my feelings about getting into the ocean are similar to how they feel as they put client money to work during this seemingly endless bull market.

We routinely encounter advisors who are struggling with how to invest in equities right now. This is particularly tricky for those that have taken a more cautious approach during the last couple of years and now have to face tough performance-related questions and risk losing clients.

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Topics: Systematic Investing

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